New Ecosystem and New Opportunities: Dedicated Session on Mini Games at China Game Industry Annual Conference

In recent years, mini-games have developed rapidly and gradually become one of the new engines for the performance growth of game companies. According to the China Game Industry Report from January to June 2024 by the China Audiovisual and Digital Publishing Association, the revenue of mini games in the first half of 2024 will reach 16.603 billion yuan, a year-on-year increase of 60.5%, becoming the highest-growing track in the game market. From the initial hyper-casual games to the current medium and heavy games such as MMOs and strategy games, the categories of mini games are becoming richer and richer, and the user experience is also constantly improving.

WeChat mini-game users alone have reached 1 billion, and monthly active users have reached 500 million. The huge user base provides developers with a broad market space. Platforms such as WeChat, Douyin, QQ, Kuaishou, Alipay, Toutiao, and Baidu are also increasing their support for mini games.

As the world's leading game development platform, Unity has been committed to promoting innovation and development in the game industry, and is gradually increasing its support for mini-games. The service for mini games covers all stages of the game life cycle, including development, testing, deployment, launch, and release. Based on the product unity engine launched by Unity, a lot of optimizations have been made in terms of lightweight, multi-platform adaptation, and stability improvement in mini game development, helping complex games to run smoothly on mini game platforms. The popular mini-games 'Endless Winter', 'Killing Immortals Mobile Game', 'The Strongest Patriarch', etc. all use unity optimization. 

Through keynote speeches, case sharing, roundtable dialogues, etc., this forum joined hands with association leaders, game industry professionals, technical experts, developers, etc. to discuss the latest trends and development opportunities of mini games, and unlock the 'success code' of mini games.

Contact email: SupportChina@unity.cn. Join us as we explore the endless possibilities of mini-games.

http://www.cgigc.com.cn/details.html?id=08dd20c8-d9d7-491f-8fa3-bc8c5b1c9247&tp=news