2024 China Game Industry Report is officially released

On December 13, supervised by the State Press and Publication Administration, supported by the Beijing Municipal Press and Publication Bureau, sponsored by the China Audiovisual and Digital Publishing Association and the Beijing Shijingshan District People's Government, and undertaken by the Game Publishing Working Committee of the China Audiovisual and Digital Publishing Association and the Propaganda Department of the Beijing Shijingshan District Committee of the Communist Party of China. The 2024 China Game Industry Annual Conference co-organized by Beijing Shougang Construction Investment Co., Ltd. was held in Shijingshan District, Beijing. Zhang Yijun, first vice chairman of the China Audiovisual and Digital Publishing Association and chairman of the Game Working Committee, officially released the '2024 China Game Industry Report' at the event and interpreted the report in detail:

Zhang Yijun, first vice chairman of the China Audiovisual and Digital Publishing Association and chairman of the Game Working Committee of the China Music and Digital Association

The following is the full text:

Ladies and gentlemen,

According to the conference schedule, on behalf of the Game Publishing Working Committee of the China Audiovisual and Digital Publishing Association, I will conduct an on-site summary of the survey data and professional information formed in the development of our country's game industry in 2024.

The overall operating characteristics of our country's game industry in 2024 can be summarized as follows: First, government support policies at all levels are frequent, and the industrial ecology continues to be optimized; second, the domestic market size has increased steadily, and the contribution of new mobile products and stand-alone high-quality products is outstanding; third, large-scale production and mini-games are parallel, and the trend of cross-platform multi-terminal distribution and cloud gaming is clearer; fourth, enterprises strengthen their overseas layout and actively participate in international market competition; fifth, actively explore the application of scientific and technological innovation to contribute to the improvement of new quality productivity; Sixth, transform and disseminate excellent traditional culture and help the development of cultural tourism and cultural and creative industries.

The main data and professional information formed in the development of China's game industry in 2024 are as follows:

In 2024, the actual sales revenue of the domestic game market will be 325.783 billion yuan, a year-on-year increase of 7.53%, reaching a new high. The number of game users was 674 million, a year-on-year increase of 0.94%, which was also a record high.

The main reasons for the simultaneous growth of market revenue and user scale and new highs: first, the number of new game products has increased, and there have been blockbusters; second, a number of evergreen products are operating smoothly; third, the performance of mini games is eye-catching, and the growth momentum is strong; Fourth, multi-terminal publishing and cloud gaming make it more convenient for users to consume.

In 2024, the actual sales revenue of China's self-developed games in the domestic market will be 260.736 billion yuan, a year-on-year increase of 1.70%, and the growth rate will slow down. It is mainly affected by the intensification of market competition and the continuous rise in R&D and customer acquisition costs.

At the same time, the actual sales revenue of China's self-developed games in overseas markets was US$18.557 billion, a year-on-year increase of 13.39%, and its scale has exceeded 100 billion yuan for five consecutive years and reached a new high. In the face of the slowing growth rate of the global game market and the increasingly fierce competition in the international environment, domestic game companies have actively responded and performed well.

In 2024, the United States will account for 31.06%, Japan accounts for 17.32%, and South Korea accounts for 8.89% of the actual sales revenue of self-developed mobile games in overseas markets.

Among the top 100 self-developed mobile games in overseas markets, strategy accounts for 41.38%, shooting accounts for 10.40%, and role-playing accounts for 10.37%, and these three product types have ranked in the top three for the fifth consecutive year. It is worth noting that the role-playing category fell sharply, down 5.60%.

In the market segment, the actual sales revenue of mobile games accounted for 73.12%, still dominant; the actual sales revenue of client games accounted for 20.87%; the actual sales revenue of the web game market accounted for 1.42%. Due to the emergence of phenomenal products this year, the proportion of the game market outside the above has increased significantly from 1.67% last year to 4.59% this year. Affected by this, the proportion of mobile, client and web games has declined compared with last year.

In 2024, the actual sales revenue of China's mobile game market will be 238.217 billion yuan, a year-on-year increase of 5.01%, setting a new market revenue record.

In terms of quantity, in 2024, among the top 100 mobile game products by revenue, the role-playing category will rank first, accounting for 24%, down 7% year-on-year. The card category ranked second, accounting for 12%, up one place from last year. strategy and chess and card categories both accounted for 8%. It should be noted that shooters, which ranked fourth last year, have dropped significantly to seventh place this year.

In terms of revenue, among the top 100 mobile games by revenue in 2024, multiplayer online tactical competition accounted for 17.99%, ranking first; role-playing is second, accounting for 17.85%; shooting accounted for 13.89%, ranking third; The three together accounted for 49.73% of the total revenue. Among them, the proportion of role-playing categories fell by 11.7% compared with last year. At the same time, the emergence of new action games has driven the rise in action game revenue this year.

In 2024, the actual sales revenue of our country's client game market will be 67.981 billion yuan, a year-on-year increase of 2.56%. It is mainly due to the stable performance of the head Changqing game and the simultaneous release of a number of new mobile games on the PC.

The actual sales revenue of the web game market decreased by 2.35% year-on-year, and the overall scale was 4.638 billion yuan, which is the ninth consecutive year of decline.

In 2024, the actual sales revenue of China's console game market will be 4.488 billion yuan, a year-on-year increase of 55.13%. The significant expansion of the console game market is mainly due to the excellent performance of phenomenal new products.

In 2024, the actual sales revenue of China's e-sports game market will be 142.945 billion yuan, a year-on-year increase of 7.52%. It is mainly due to the long-term operation of the head e-sports games, which has consolidated the basic market of the e-sports market. At the same time, a number of new e-sports games of different categories have been launched, which has also created considerable market increments.

In 2024, the actual sales revenue of our country's two-dimensional mobile game market will be 29.348 billion yuan, a year-on-year decrease of 7.44%. It is mainly affected by three factors: first, the market performance of this category was too prominent last year, which dwarfed this year; second, market competition has intensified, and it is necessary to compete with other categories for the limited player market; Third, players' willingness to consume has weakened.

In 2024, the actual sales revenue of the domestic mobile casual game market will be 31.274 billion yuan, a year-on-year decrease of 1.78%, which has declined for three consecutive years, and factors such as the decrease in the number of new products are the main reasons for the continuous decline in sales revenue.

In 2024, the revenue of the domestic mini program game market will be 39.836 billion yuan, a year-on-year increase of 99.18%, and it is still in a period of rapid growth. Among them, the actual market sales revenue generated by domestic purchases was 27.364 billion yuan, accounting for 68.7%; advertising monetization revenue was 12.472 billion yuan, accounting for 31.3%.

In 2024, our country's game industry will continue to make progress in compliance with regulations and self-discipline, high-quality creation, scientific and technological innovation, and cultural construction. In the future, the following development trends will be presented: first, policy support and public opinion environment will continue to be optimized, and industry-university-research cooperation will help the high-quality development of the industry; second, the high-quality competition in the stock market has intensified, and enterprises may face rising costs and talent supply challenges for a long time; third, the dominance of mobile games is solid, and the trend of multi-terminal distribution and the annual popular stand-alone games will drive the growth of the console and stand-alone markets; fourth, the product volume will show a parallel trend of heavy and lightweight; Fifth, the domestic and foreign markets will form a basic pattern of mutual penetration and mutual influence; Sixth, on the basis of products going overseas, the global layout will turn to the all-round expansion of all links of the industrial chain, especially the pace of driving culture to go out will be more firm and powerful.

The above is the entire summary of the '2024 China Game Industry Report'. Thank you!

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