Premium Game Development and Creation Forum of China Game Industry Annual Conference successfully concluded: Stay True, Keep Innovating

Hosted by the Game Publishing Committee of the China Music and Digital Association and the Game Industry Research Expert Committee of the China Music and Digital Association, and hosted by Gigabit & Thunder Games, the Boutique Game Development and Creation Forum was successfully held in Shijingshan, Beijing on December 12. With the theme of 'Integrity and Innovation', the Fine Game Development and Creation Forum brought together game industry professionals and experts in related fields to exchange, discuss and collide ideas around game development concepts and game engineering capabilities under the development concept, jointly discuss the strategies and concepts of high-quality game content, and share creative experience.

Promote the high-quality development of China's game industry with high-quality games

The forum opened under the chairmanship of Zhou Wei, the founder of Youyanshe. Ao Ran, executive vice chairman and secretary-general of the China Audiovisual and Digital Publishing Association, attended the forum and delivered an opening speech. Ao Ran said that in the past year, the enthusiasm of China's game industry for the development and creation of high-quality games has been fully mobilized, and high-quality masterpieces have continued to emerge. 'Black Myth: Wukong' is explosive, once again proving that 'content is king' will never go out of style. On 'where should high-quality games be fine', Ao Ran put forward three thoughts: First, high-quality games, the essence is reflected in the core. A good game is inseparable from the support of positive values and the expression of profound culture and ideas. We must uphold noble cultural feelings and value pursuits, and create high-quality games with high-quality cultural cores, which can inherit and carry forward excellent traditional culture and tell Chinese stories to the outside world. The second is high-quality games, which are good at artistic expression. As long as it is a classic game, there is always something refreshing and impressive in terms of aesthetic meaning. We must improve the aesthetic level, pay attention to both form and spirit, inherit the aesthetic spirit that has lasted for thousands of years, and create high-quality games that the people like to see. The third is high-quality games, which are realized in technology. In today's era, digital engines, image rendering, cloud computing, virtual reality, motion capture, digital humans and other technologies are developing rapidly, and China's game industry is taking the lead in the application of these new technologies, and in recent years, it has reached the world's leading level in the application of some special technologies in the field of artificial intelligence. We must keep up with the pace of the development of the times, be good at using technological innovation and breakthroughs, improve the level of game production, and create high-quality games with the characteristics of the times.

Ao Ran, executive vice chairman and secretary-general of China Audiovisual and Digital Publishing Association

With content as the core and technology as the wings, we will talk about the concept and technology of high-quality game creation

In the keynote speech session, four industry guests shared their exploration and experience in high-quality game development from the dimensions of R&D concepts, cultural inheritance, technology development and application.

With the theme of 'Small Steps and Fast Running, Love Empowerment', Gigabit CTO Hu Zhaobin discussed how game companies can grow in change and break through in competition with the theme of 'Small Steps and Fast Running, Love and Empowerment', combined with the research and development concept of Gigabit & Thunder games. Hu Zhaobin said that in today's situation of homogenization of game products and the increasing cost of market purchases, Gigabit & Thunder Games' response strategy is to return to the essence of research and development - to make products that excite both themselves and users. Under this action guide, Gigabit & Thunder Games firmly believes that research and development must start from interest and love, and only when producers love their work can they avoid mediocrity and stand out. The differentiation path is the only way for the product to survive, and the core is to let players feel the creativity and sincerity behind the product, rather than the 'templated design' that can be seen everywhere in the market. In response to how to deal with uncertainty in the R&D process, Hu Zhaobin shared the methodology of 'small steps and fast running', that is, through rapid experimentation and feedback, find the right direction, avoid waste of resources, and put forward the team's correction measures and coping methods for the problems encountered in R&D practice.

Gigabit CTO Hu Zhaobin

Subsequently, Xiao Beibei, Vice President of Unity China, shared how Unity fully empowers 'high-quality' and creates omni-channel 'explosive' games, including how to apply Unity 6 to achieve fast rendering, enhance production efficiency, achieve powerful lighting effects, and create next-generation film and television-level image quality; and how to use the Unity Engine to quickly occupy new heights, especially in the agile development of mini games; and also introduced the adaptation process between the Unity Engine and OpenHarmony.

Xiao Beibei, Vice President of Unity China

Liu Xujian, founder of Chengdu Beacon Cooking Network, took the product 'Beacon Fire and Cooking Smoke' under development as an example to share his understanding of the creation of high-quality games. In his view, high-quality games should have rich cultural connotations. We have 5,000 years of cultural heritage, and it is not difficult to display culture, but the realization of cultural communication needs to resonate with players. Behind material culture is spirit and charm, and its dissemination and resonance need to be immersed in the ears and eyes, immersed in the scene, and penetrated deep into the bone marrow. Therefore, in the research and development process of 'Beacon Fire and Cooking Smoke', he led the team to explore and innovatively adopt the game expression of Chinese gongbi painting, integrate a large number of folk culture and intangible cultural heritage, and strive to restore the ancient cities and villages with great fireworks, substitution and life in the game, so that players feel as if they are in the 'Qingming River Map', and then resonate with the prosperous economy and culture carried behind it. He firmly believes that only the national is the world, as long as we can insist on making cultural products meticulous and do it with the blessing of digital technology, we can naturally win the love of users.

Liu Xujian, founder of Chengdu Beacon Cooking Network

Finally, Jin Xiyun, Art Director of Virtuos Shanghai Studio, gave a keynote speech on 'From Reality to Game: Experience Sharing of Virtuos 3D Scanning Technology Application Experience'. On the basis of introducing the basic principles of scanning technology, he showed the development history and current state of scanning technology in games with vivid and practical cases. 'Black Myth: Wukong' released by Game Science this year uses 3D scanning technology to build a realistic ancient Chinese world in the game, becoming an important carrier for disseminating and protecting traditional Chinese culture. In game development, scanning technology has the advantages of improving the detail of game assets, improving the realism and immersion of the overall game picture, saving time and costs, improving development efficiency, and improving style unity and consistency, providing strong technical support for the creation of high-quality games. Looking ahead, Jin Xiyun believes that scanning technology will be combined with AI technology to help creators create more realistic and detailed game worlds and provide players with a more immersive gaming experience.

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