Xie, Fei from Century Huatong: Inspiring Chinese Games to Form “Global Standards” with a Worldwide Perspective

'The charm of Chinese culture 'turning stones into gold' provides content creators with abundant spiritual food. In the current era of technological globalization, we should break the mindset and do the content of 'world standards' with a global perspective, so that Chinese culture can be globalized. On December 13, Xie Fei, President of Century Huatong, delivered a keynote speech at the 2024 Game Industry Annual Conference, believing that the game industry will play a more important role in the road of China's economy going overseas in an all-round way and driving domestic and international dual circulation in the future.

Xie Fei, president of Century Huatong

With the theme of 'Raising the Sail of Culture and Creating a New Chapter of Going Overseas', representatives from the industry at home and abroad discussed the new trends and possibilities of the global development of China's game industry. Focusing on the three dimensions of the innate self-confidence of 'turning stones into gold', the 'world standard' from the perspective of globalization, and the 'new mission' to help the country's economic recovery and improvement, Xie Fei expressed the innate confidence of practitioners in Chinese culture and the new content goals that gamers should build in the current globalization of science and technology.

2024 Game Industry Annual Conference Conference

In terms of going overseas, Xie Fei said frankly that in the current era of scientific and technological globalization, we should break the mindset and do the content of 'world standards'. This standard does not specifically refer to the stacking of resources such as art, computing power, and technology, but refers to the formulation of 'game rules' - because games are the spiritual consumption choice of human beings in a limited time, and only by mastering the 'world standard' can they emit a greater 'Chinese voice'. For example, artificial intelligence has brought the game industry into a new track, and practitioners are emphasizing the cost reduction and efficiency increase and quality optimization of AI, but in fact, they are only emphasizing its tool attributes. However, practitioners should also pursue the value of AI advancement to more open and vivid scenes such as gameplay, substitution-based experience, and plot content, emphasizing the value of AI as the core driving engine of future digital content.

As a game industry that is increasingly closely connected with all walks of life, it will definitely play a more important role as a bridge between the digital economy and the real economy, and play a more important role on the road of China's economy going overseas in an all-round way and driving domestic and international dual circulation.

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